Services

Advertising

There are two types of advertising:

  1. Brand awareness advertising (a waste of time unless you are a huge corporation like Coca Cola with a brand stake to protect) and
  2. Direct Response advertising, which is there to create an actual real response, leading to sales.

We only do direct response advertising, because brand awareness takes years and £millions to get results, and arguably doesn’t work anyway.

In the old days direct response adverting took the form of classified advertising in newspapers and magazines focussing only on product, price and contact details. Nowadays this still applies, but also incorporates websites and pay per view advertising. The principles are still the same: product, price and how to buy.