Clear compelling copy can be the catalyst to catapult your company clear of the competition culminating in the creation of conspicuous corporate credibility……….errrr, right?
It’s not easy to choose a voice for your business and carry it through all your marketing copy. Should you be Friendly? Formal? Corporate? Funky? Fun?
I will help you to choose the right tone of voice for your business as part of the branding process, and make sure that all your external communications use that voice and support your brand values.
I avoid jargon and “marketing speak” because it excludes people rather than attracting them, so don’t expect me to leverage synergies, generate compelling value propositions or collaborate across convergent platforms.
What I will do is help you talk to your customers in a language they understand, so they will want to buy from you.