We help businesses communicate better with their customers… but first we need to establish what you want to communicate.
What is the essence of your company? What is its reason for being? Why should any customer buy from you rather than from any number of your competitors? Is what you offer better quality? exclusive? cheaper?......... Is your service friendlier? more efficient? Faster?..........
If you know, I will build a plan to communicate your strengths effectively. If you don’t know, I will help you to find out.
The first step in any relationship with Mako is a situation analysis.
What are you trying to achieve? Why is it not happening now? Why do your customers buy from you? Why do non-customers not buy from you?
During this analysis we will agree a set of SMART objectives, design a marketing strategy to meet them and build an Action Marketing Programme to make it all happen, on time and on budget.
The plan is simple, clear and specific with dates, actions, outcomes and responsibilities outlined in detail, so everybody involved knows what they have to do and by when.
The Action Marketing Programme is not kept in a drawer to gather dust, but is used and referred to on a daily basis and reviewed regularly. An action plan is a living thing which adapts to circumstances and input from different sources, so if one of your team makes a great sale which needs marketing back-up, the plan can be amended to allow for it.
This process ensures that everybody has responsibility for making the plan work, which is why it always will work. I help your team work together for the success of the business.
My team of dedicated specialists help me to deliver the creative ideas and design flair to turn marketing strategy and action plans into real marketing campaigns using inspiration, imagination and skill.
Your Action Marketing Programme will include some if not all of the following menu of marketing activities: